Semalt: Vim li cas Cov Ntsiab Lus Tseem Ceeb Rau SEO?


Cov txheej txheem:

  1. Cov Ntsiab Lus Yog Dab Tsi?
  2. Yuav ua li cas Yog SEO?
  3. Cov ntsiab lus thiab SEO: Kev Sib Raug Zoo
  4. Kev Tsim Tawm ntawm Cov Ntsiab Lus Zoo
  5. Txhim Kho Cov Lus Tsim
  6. Cov Kws Luam Ntawv Semalt muab Qhov Tshawb Pom Cov Lus Qhia Tsim Kho Cov Ntsiab Lus Uas Muaj Qib
Cov ntsiab lus yog huab tais.

Tej zaum koj yuav tau hnov cov kab lus no ntau zaus, tab sis koj puas tau sim nrhiav saib yog vim li cas lawv thiaj hu cov ntsiab lus huab tais.

Nws yog vim hais tias cov ntsiab lus muaj lub zog los txhawb qhov qeb duas ntawm lub vev xaib hauv SERPs (Tshawb Cov Ntawv Tshawb Lub Tshuab).

Zoo, nws tsuas yog lub sab kaj. Yog tias muaj qhov tsis txaus ntseeg hauv lub ntsiab lus, nws tuaj yeem nyiam Google kev nplua thiab ncaws koj lub vev xaib tawm ntawm cov pab pawg.

Kab lus no yuav pab koj nkag siab cov ntsiab lus, SEO, vim li cas cov ntsiab lus tseem ceeb rau SEO, koj tuaj yeem ua li cas txhawm rau txhim kho cov ntsiab lus zoo, thiab ntau ntxiv.

Cov tshooj kawg kuj tseem muaj qhov kev xav tsis thoob uas tuaj yeem pab koj cov ntsiab lus kom dhau cov neeg sib tw thiab ua qhov siab dua hauv kev tshawb fawb.

Cia peb pib.

Cov Ntsiab Lus Yog Dab Tsi?

Cov ntsiab lus yog ib qho ntawm cov ntsiab lus cov ntsiab lus uas koj hais qhia rau koj cov neeg mloog ntawm ib qho channel. Cov ntaub ntawv no tuaj yeem yog txhua yam thiab hauv txhua daim ntawv.

Nws tuaj yeem yog cov ntawv nyeem, duab, yees duab, GIF, webinar, nyob video, lossis lwm yam hauv lub vev xaib, social media channel, thov (web thiab mobile), lossis lwm qhov.

Kom nkag siab zoo dua, saib cov ntsiab lus ntawm cov ntsiab lus los ntawm ntau tshaj 40 tus kws tshaj lij hauv Digital Marketing Kev Lag Luam.

Yuav ua li cas Yog SEO?

SEO (Kev Tshawb Pom Kev Nkag Hauv Tshuab) yog cov txheej txheem los txhim kho qhov zoo thiab ntau ntawm cov organic tsheb koj lub vev xaib tau txais los ntawm kev tshawb nrhiav cav.

Yog tias, zoo li txhua tus tswv lub vev xaib, koj lub hom phiaj tseem yog rau qeb duas koj lub vev xaib ntawm qhov chaw saum toj kawg nkaus ntawm SERPs (Tshawb Nrhiav Cov Ntawv Tshawb Xyuas Lub Tshuab), SEO yuav pab.

Hnub no, SEO revolves ncig Google. Yog li, tsis txhob poob siab yog tias ib tug neeg muaj kev txhim kho koj lub vev xaib raws li Google.

Txhawm rau kawm paub ntau ntxiv txog SEO, nws cov haujlwm ua haujlwm, nws hom, thiab lwm yam muaj feem, mus dhau ntawm phau ntawv no yuav tsum-phau cim SEO qhia rau cov pib tshiab los ntawm Semalt.

Cov ntsiab lus thiab SEO: Kev Sib Raug Zoo

Lub hom phiaj ntawm txhua lub tshuab tshawb nrhiav yog los muab cov txiaj ntsig tau muaj txiaj ntsig thiab muaj txiaj ntsig zoo li sai tau. Tab sis yuav ua li cas lawv thiaj paub tseeb tias qhov txheeb xyuas tau cuam tshuam thiab muaj txiaj ntsig?

Zoo, muaj cov algorithms los kuaj seb cov txiaj ntsig puas tuaj yeem coj cov neeg siv rau cov ntsiab lus tseem ceeb lossis tsis. Thaum lub tshuab tshawb nrhiav pom tau tseeb tias ib daim ntawm cov ntsiab lus tuaj yeem muab tus nqi siab tshaj plaws, lawv ntaus nqi ua ntej.

Tshawb Tawm Cov Lus Qhia Kom Zoo Nkauj

Kev tshawb fawb ntawm cov ntawv tshawb pom hauv lub tshuab, lossis cov ntsiab lus zoo, yog qhov ntawm cov ntaub ntawv tshawb fawb lub xeev pom tau tias yuav muab tus nqi rau cov neeg tshawb nrhiav. Cov ntsiab lus muaj kev ua tau zoo tshaj raws li kev tshawb fawb tshuab ua ntej ua ntej.

Piv txwv tias koj pib nrhiav kev ua lag luam hauv eco-hauv Google. Nyob rau hauv tsawg dua ob, cov npe yuav tshwm nyob rau ntawm koj lub vijtsam uas muaj cov txiaj ntsig ntsig thiab muaj txiaj ntsig zoo.

Thawj qhov tshwm sim ntawm cov npe no muaj feem ntau tshawb nrhiav cov tshuab kom zoo.

Txheej txheem ntawm Tshawb Cov Lus Qhia Kom Zoo Dua Qub Cov Ntsiab Lus

Txheeb xyuas thiab ua kom zoo ntawm cov sib txawv ntawm cov ntsiab lus txiav txim siab seb nws yuav qib siab dua hauv kev tshawb pom lossis tsis.

Nov yog thawj qhov ntawm txhua lub tshuab tshawb nrhiav cov ntsiab lus:
  1. Cov Ntaub Ntawv
  2. Lub Hom Phiaj
  3. Cov Neeg Yuav Tsum
  4. Daim Ntawv
  5. Channel
Thaum koj saib xyuas cov haujlwm no, tshawb nrhiav cov khoom lag luam yuav txheeb koj cov ntsiab lus tseem ceeb thiab muab ntaus nqi ua ntej. Cia peb nkag siab lawv los ntawm ib qho.
1. Cov Ntaub Ntawv
Cov ntaub ntawv yog qhov tseeb txog ib tus neeg lossis qee yam koj xav muab rau koj cov neeg mloog. Nws tuaj yeem yog hom kev qhia, nuj nqis, cov lus qhia, cov lus qhia, cov lus qhia, lossis txhua yam koj xav muab.

Nco ntsoov tias cov lus koj tau qhia tsuas yog thiab tsis muaj kev ntxhov siab rau koj cov neeg tuaj saib.
2. Lub hom phiaj
Lub hom phiaj yog qhov laj thawj rau kev xa cov ntaub ntawv no tawm. Nws tuaj yeem yog kev kawm, qhia, ua kom koj tus kheej nrov, qhia koj kev lag luam, lossis lwm yam. Lub hom phiaj tseem cuam tshuam nrog koj cov kev cia siab tom qab muab cov ntaub ntawv ntawd rau cov neeg mloog.

Nco ntsoov tias koj tsim cov ntaub ntawv nyob rau hauv txoj kev uas nws txuas nrog cov neeg tuaj saib thiab ua tau raws li koj lub hom phiaj.
3. Cov Tswm Pawg
Cov neeg mloog yog tus neeg xav tau lossis pawg neeg uas koj xav tau cov ntaub ntawv. Kev tsom cov neeg mloog kom raug siab yuav pab koj teev cov khoom xws li cov ntsiab lus, lub suab, thiab cov tsos ntawm cov ntaub ntawv koj xav muab.

Txheeb xyuas koj lub hom phiaj cov neeg tuaj saib, lawv cov kev xav tau, teeb meem lawv ntsib, thiab cov lus nug lawv yuav nug tom qab tau txais koj cov ntaub ntawv. Craft cov ntsiab lus rau koj cov neeg tuaj saib, tsis yog lwm yam.
4. Daim Ntawv
Daim foos yog qhov kawg ntawm cov ntaub ntawv thaum koj muab qhia rau koj cov neeg mloog. Tshawb nrhiav seb koj cov neeg tuaj saib lub hom phiaj yuav nkag siab nws zoo npaum li cas - hauv hom ntawv, ntawv, suab, lossis video.

Ua ntej, txiav txim siab txog hom ntawv ntawm koj cov ntsiab lus - qhia, kev xav, loj, lossis txaus luag. Tom qab ntawv xaiv seb koj xav muab nws li cas.
5. Channel
Channel yog qhov nruab nrab los ntawm qhov koj cov xov xwm ncav cuag cov neeg mloog. Nws tuaj yeem yog lub vev xaib, blog, social media platform, mobile app, TV, ntawv xov xwm, lossis txhua yam uas tuaj yeem sib txuas lus zoo dua nrog koj lub hom phiaj.

Nco ntsoov koj cov ntsiab lus muaj nyob rau ntawm cov tshooj uas koj lub hom phiaj siv sijhawm ntau.

Kev Tsim Tawm ntawm Cov Ntsiab Lus Zoo

Cov ntsiab lus tsis raug yog qhov tseem ceeb heev vim tias nws yuav pab koj lub vev xaib kom siab dua rau kev tshawb xyuas cov txiaj ntsig lub vev xaib. Nws tseem yuav txhim kho koj qhov kev pom kev pom hauv is taws nem.

Thaum tsim cov ntsiab lus optimized, nco ntsoov tias nws yog qhov tseem ceeb rau cov kev xav tau ntawm koj lub hom phiaj cov neeg tuaj saib, thiab txhua feem ntawm kev tshawb nrhiav cov cav optimized cov ntsiab lus tau saib xyuas zoo.

Ntxiv mus, koj yuav tsum xav txog ob peb yam txuj ci tseem ceeb xws li cov ntsiab lus, URLs, cov lus piav qhia meta, cov npe meta, thiab lwm tus.

Muaj ob peb kauj ruam uas txhua tus neeg yuav tsum ua raws thaum tsim cov ntsiab lus zoo. Lawv yog:
1. Kev Tshawb Nrhiav Lo Lus Qhia
Kev tshawb nrhiav lo lus tseem ceeb yog thawj qhov koj yuav tsum ua vim tias tsuas yog cov ntsiab lus raug raug xyuas kom koj cov ntsiab lus tshawb pom los ntawm kev tshawb pom.

Thaum tshawb fawb, sim ua kom tsis txhob muaj cov ncauj lus zoo heev thiab nyiam cov ntsiab lus ntev ntev. Koj kuj tseem tuaj yeem tau txais kev pabcuam ntawm cov cuab yeej tshawb nrhiav lo lus tseem ceeb, xws li Keyword Planner los ntawm Google.

2. Ua kom tiav cov Xai
Tom qab xaiv cov ntsiab lus raug, koj yuav tsum ua tiav lub ncauj lus ntawm koj cov ntsiab lus. Rau siab dua, nws yog qhov tseem ceeb kom phim cov ncauj lus nrog koj cov ntsiab lus. Hauv lwm lo lus, koj lub ncauj lus yuav tsum muaj lub ntsiab lus.
3. Tsim Tus Qauv Tawm
Tam sim no, koj yuav tsum tsim qhov qauv ntawm txhua yam koj cov ntsiab lus yuav muaj. Txiav txim siab nqe lus, muaj pes tsawg subheadings, visuals, thiab tom qab muaj pes tsawg lo lus.
4. Ua kom yooj yim nyeem tau
Ua kom koj cov ntsiab lus nyeem tau yooj yim los ntawm kev ua txhaum rau hauv cov ntawv me me ntawm 1-2 kab lus. Ntxiv cov duab pom / subheadings tom qab txhua 150-250 lus.

Cov neeg nyeem tau siv sijhawm me me hauv lub vev xaib. Yog tias lawv pom tsis muaj dab tsi los lo, lawv yuav tawm mus.
5. Tsis Txhob Tsu Tawm ntawm Kev Kawm
Thaum koj tab tom tsim cov ntsiab lus, lo rau cov ncauj lus. Nws tsis yog qhov yuav tsum muaj txhua yam hauv ib daim ntawm cov ntsiab lus. Tsom rau lub ncauj lus thiab sim ua kom nws muaj txiaj ntsig.
6. lo rau lo lus tseem ceeb
Koj cov ntsiab lus yuav tsum yog qhov tseem ceeb rau koj lub ntsiab lus tseem ceeb. Yog tias koj xav kom koj cov ntsiab lus rau qeb thib ib, lo rau koj lub hom phiaj tseem ceeb thiab tsis txhob ntaus ntau lub ntsiab.
7. suav nrog Txuas
Tshawb fawb tshuab pom tias koj cov ntsiab lus yog kev ntseeg tau thaum nws muaj cov kab txuas rau cov vev xaib tsim nyog, txhim khu kev ntseeg, thiab ntawv pov thawj. Nco ntsoov tias cov lus koj siv los tsim kev sib txuas muaj feem cuam tshuam nrog thaj chaw qhia.

Piv txwv li, saib qhov txuas hauv qab no muaj cov ntsiab lus 'SEO phau ntawv qhia rau cov pib tshiab.' Thaum koj nyem rau ntawm qhov txuas no, nws yuav rov qab mus rau lub vev xaib ntawm Semalt, qhov twg koj yuav pom tib yam tau hais nyob rau hauv qhov txuas no.

Txhim Kho Cov Lus Tsim

Txhim kho cov tsim cov ntsiab lus txhais tau tias koj nkag mus rau qhov pom kev ntawm lub ntsiab lus ntawm kev ua kom zoo.
Nws suav nrog kev ua tiav hauv qab no:
  • URL
  • Title Tag
  • Cov Ntawv Qhia Meta
Cia peb nkag siab lawv los ntawm ib qho:
  • URL Qauv

URL tus qauv ntawm lub vev xaib yog thawj zaug tshawb cov neeg siv pom. Yog tias koj qhov URL tsis muaj cov lus tseem ceeb, qhov muaj feem yuav yog cov siv tsis tuaj yeem tuaj xyuas koj lub xaib.

Ib qhov URL txawv thiab ntev feem ntau ua rau hem cov neeg siv tshawb nrhiav, thiab lawv tsis kam nyem rau ntawm qhov txuas. Nkag siab nrog cov kev sib txuas peb txuas hauv qab no:
  1. https://semalt.com/fullseo - Cov neeg siv tam sim nkag siab tias qhov txuas no yuav xa lawv mus rau nplooj ntawv ntawm lub vev xaib Semalt uas muaj cov ntaub ntawv hais txog FullSEO. Lawv yuav tsis yig nyem nyem rau.
  2. https://www.nytimes.com/2008/06/27/technology/27google.html?_r=3&adxnnl=1&oref=slogin - Cov neeg siv yuav tsis ntseeg 100% tab sis tuaj yeem kwv yees tias txhaj nws yuav coj lawv mus rau qhov web page uas muaj cov ntaub ntawv hais txog SEO.
  3. http://www.baystreet.ca/viewarticle.aspx?id=588707 - Cov neeg siv tsis nkag siab qhov txuas no yog txhua yam. Yog li, lawv tsis kam nyem rau nws.
  • Title Tag

Daim pib npe yog qhov xav xwm txheej (nyem tau) uas koj pom hauv qhov tshawb pom. Lawv pab Google, thiab lwm yam kev tshawb fawb, nkag siab koj cov ntsiab lus.

Cov npe ntu kuj tseem yog qhov tau txiav txim siab thaum cov neeg siv yuav tsum xaiv cov txiaj ntsig kev tshawb fawb tshaj plaws. Xav txog plaub yam tseem ceeb no thaum ua kom cov ntawv cim npe zoo:
  1. Qhia tshwj xeeb thaum tsim daim ntawv cim npe.
  2. Tsis txhob ntim cov ntawv cim npe nrog ntau cov ntsiab lus.
  3. Nco ntsoov tias nws tsis dhau 60 tus cim.
  4. Lub ntsiab lus tseem ceeb yuav tsum yog thaum pib.
  • Cov Ntawv Qhia Meta

Cov ntawv me me kab me me uas koj pom hauv qab cov ncauj lus tseem ceeb / nias tau nyeem thiab URL yog hu ua Meta cov lus piav qhia.
Cov lus piav qhia thiab mus-tau-qhov-meta piav qhia uas muaj lub ntsiab lus tseem ceeb nyiam ntau dua nias. Xav txog peb yam tseem ceeb no thaum ua kom zoo cov lus piav qhia:
  1. Nco ntsoov tias cov ntawv sau snippet tsawg dua 160 cim.
  2. Ua cov ntawv snippet luv thiab tshwj xeeb cov ntsiab lus ntawm cov ntsiab lus.
  3. Xws li lub ntsiab lus raug thiab lub ntsiab lus tseem ceeb.

Cov Kws Luam Ntawv Semalt muab Qhov Tshawb Pom Cov Lus Qhia Tsim Kho Cov Ntsiab Lus Uas Muaj Qib

Kab lus no tau piav qhia tias vim li cas cov ntsiab lus tseem ceeb rau SEO thiab txhua yam koj ua tau los tsim cov tshuab tshawb xyuas cov ntsiab lus zoo li cas.

Yuav ua li cas yog tias tag nrho cov no thiab cov kws tshaj lij luam tawm?

Cov kws tshaj lij cov kws tshaj lij ntawm Semalt tsis yog saib xyuas koj cov ntsiab lus xwb tab sis nco ntsoov tias nws nyob rau daim ntawv teev cov txiaj ntsig Google kev tshawb nrhiav thiab ua rau cov neeg siv khoom txaus siab.

Vim li cas Semalt?

Txhua qhov lag luam lossis tus tswv lub vev xaib yuav tsum muaj cov ntsiab lus rau cov vev xaib, cov ntawv tshaj tawm blog, kev siv social media platforms, yuav ua li cas-kev qhia, thiab lwm tus.

Yog tias lawv ntiav tus kws luam daim ntawv puv sijhawm, nws yuav tsis haum lawv cov peev nyiaj. Thiab, ib tus neeg ua hauj lwm ywj pheej yuav siv sijhawm ntau los tsim cov ntsiab lus.

Nws ua rau muaj kev kub ntxhov nyob rau hauv kev xav ntawm cov lag luam feem ntau lossis cov tswv lub vev xaib, thiab lawv tsis nkag siab tias yuav ua dab tsi.

Zoo, nws tsis yog qhov xwm txheej kom tsis meej pem tab sis xav qhov kev daws teeb meem / Semalt. Tus kws tshaj lij theej tawm ntawm Semalt paub tseeb tias tag nrho koj cov ntsiab lus xav tau raug coj los saib xyuas meej.

Qee lub sijhawm thaum nws tus kheej ua kom pom cov ntsiab lus, tib neeg ua yuam kev me me uas cuam tshuam rau lawv lub vev xaib qeb duas loj heev. Txhawm rau zam qee cov kev paub dhau los, koj yuav tsum ntiav Semalt tus kws tshaj lij cov ntawv luam tawm.

Semalt + Cov ntsiab lus zoo = Koj yuav nplua nuj.